Tinder, the largest mobile dating app, processes 1 billion swipes and 12 million matches per day, globally. One of the biggest problems most dating apps have is the lack of female representation. The popular dating app, Hinge, created a campaign just to differentiate itself from the competition to showcase its value to someone like me. Besides using advertising to promote themselves, some of these apps are utilizing advertising within their respective app. Match Group is the global leader in online dating, owning sites and apps such as Tinder, Match. Running ads on Mingle2.
New Market Insight: Advertising and dating apps - the perfect match - Mobile World Live
I value meeting somebody in person, where you can immediately determine if there is any interest before committing.
Brands Make a Match With Dating Apps
When it comes to context, this strategy is a killer. This campaign was run entirely on the Yahoo Gemini network. While the platform has only just launched it says it has already had interest from yoga and meditation brands and is speaking to businesses that are focused on intuitive coaching and astrology.